1/6/2024 0 Comments Site visits google analyticsitem B scenario above would reveal that customers want item B in a different color or that crucial details are missing from the product description. Simply adding an exit-intent survey to the item A vs. How to pair unique visitors with digital experience insightsĭigital experience insights let you observe and learn from users with tools like recordings, heatmaps, surveys, and interviews to build on your Google Analytics discoveries. ❗️ But Google Analytics won't show them the reason for the decline. GA4 will show them a steep decline in users between beginning checkout and finalizing a purchase. Let’s say a product manager wants to understand how far most website visitors make it in the ecommerce checkout flow, so they compare total users for various conversion events, like viewing an item, beginning checkout, and adding payment information. Determine how far users get down the sales funnel ❗️ But Google Analytics doesn’t show how users interact with the redesign. The unique users count in GA4 reveals whether they met, exceeded, or failed at their engagement goal. Suppose a product designer needs to gauge if a navigation redesign makes it easier for users to find a particular page on their app, so they compare monthly total users for that event from before and after the update. Compare website traffic before and after updates ❗️ But Google Analytics can’t reveal why users return or decide to stop visiting to help the product marketer decrease bounce rate. They also include the ‘event count per user’ to measure how many times unique users view content on average. At the end of the year, they include total users (AKA the number of unique visitors) in a report for stakeholders to compare their performance against goals. Imagine a product marketer has custom events in GA4 to measure blog visits and lead magnet landing pages. Here are three scenarios where you’d use unique visitors in Google Analytics as a starting point to understand user behavior. Without taking your unique visitors into account, you’d have a skewed perception of how many customers completed an event, like viewing a product page-imagine if Nicole’s three sessions, Tawni’s two sessions, and Stephanie’s four sessions counted as nine users instead of the actual three. Unique visitors shows you how many individual users you reach, regardless of whether they visit your website once or ten times. When to use unique visitors in Google Analytics
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